The town of Paradise Valley is actually a collection of “mini-markets,” each with its own value. Homes in “Paradise Valley proper,” gated communities, hillside communities and established neighborhoods tend to sell more quickly and for a higher price than homes in less established locations and communities.
When pricing your home, it is critical to work with an agent who understands the unique Paradise Valley real estate market and can price your home properly.
Prior to placing your home for sale, Diane Watson will conduct a thorough walk-through of your property to assess areas needing repairs, staging, decluttering, or remodeling.
She will ensure any needed improvements to your home are done on budget and on time. This includes scheduling project dates, overseeing the work, and ensuring work is properly performed.
Diane Watson offers $200 worth of handyman services to take care of small home repairs including replacing light bulbs, oiling squeaky hinges, and checking or installing mandated smoke detectors.
INTERIOR DESIGN & STAGING
The right décor will accentuate the positive features of your home. Diane Watson will personally oversee your home’s interior design process. This includes providing appropriate staging items and home décor as well as bringing in a professional stager if warranted.
Paradise Valley Fine Homes offers the highest quality, most comprehensive marketing available.
All homes are photographed by a professional photographer who specializes in residential photography. The quality of this photography has a profound impact on the appeal of the professional brochures, postcards, magazines, and newspaper advertisements.
Many agents create virtual tours which are essentially a compilation of still photos. At Paradise Valley Fine Homes, we employ a professional video production company to film moving images, which include aerial drone photography. Videos are enormously popular with out of state buyers.
Diane is active in social media and online marketing. This means your home will be showcased across all social media platforms including: Instagram, Twitter and Facebook. Homes will also be showcased on real estate websites such as Trulia, Zillow, Realtor.com and on Google banner ads and pay-per-click advertisements.
All properties are highlighted with a custom website featuring interior, exterior photos, video tour including aerial drone video, photo gallery and property floor plan.
The Paradise Valley Fine Homes website is also great tool for buyers. From the site, buyers can search Paradise Valley communities by map and search View, Gated and Golf communities.
Buyers can also read published blogs and updates about the Paradise Valley real estate market.
Full Color, Multi-Page Brochures
Paradise Valley Fine Homes’ clients receive full-color, professionally designed and printed brochures. These beautiful, highly customized brochures make your home stand out above the others and create a memorable and pleasant connection with potential buyers.
As former Tour Director for the Paradise Valley Luxury Home Tour, Diane Watson has established deep ties within the Paradise Valley Realtor community. She will place your home on the bi-monthly tour, tout your property to the over 700 luxury tour members and hold a catered broker open at your home for Paradise Valley agents.
On the first weekend your home is listed for sale, Paradise Valley Fine Homes will offer extended hours open houses with catered treats and beverages. Buyers love flocking to a new home on the market and busy open houses make potential buyers feel like the home is more desirable.
PERSONALIZED ATTENTION & LIMITLESS RESOURCES
By design, Paradise Valley Fine Homes is a boutique luxury real estate agency. This allows founder Diane Watson to offer highly personalized, concierge-level service to a select number of clients, each of whom receive her undivided attention.
Her unparalleled personal service combined with sophisticated marketing, cutting-edge technology and a relentless focus on results has led to a 15-year track record of success selling luxury real estate.
Let her experience work for you.